One to watch: Tractor Supply

This summer Tractor Supply abandoned its DEI, sustainability, and support for pride. The company had spent years supporting diversity and sustainability. Now the impact of changing its mind is being closely watched. As one analyst said, “Abrupt change is difficult and destabilizing, and unless plans were communicated clearly, consistently, and coherently to internal audiences, the firm might see a drop in motivation and engagement, increased absenteeism and turnover, and a loss of talent. That’s not only bad for Tractor Supply as a company, it is awful for those employees who might be disheartened by the move and abysmal for customers who observe and suffer because of the fallout.”

ESG Dive | Tractor Supply retreats on DEI, climate after ‘anti-woke’ backlash. Now the real fallout begins.