Pandemic Super Bowl Ads + Beyond

What’s the deal? Traditional super bowl ads are gone by the wayside, because tone matters now. Companies are concerned about the tone of their commercials, they are concerned about the high tensions within the American public, and what happens when it collides on social media. Is it a message that uplifts and your company is a social media darling or is it a message that gets your products boycotted and pulled off shelves of retailers.

Why should we care? Words and tone matter not only in commercials, but in our day to day world too. It is like this– just because my dog can leave his mark on the sofa, doesn’t mean he should. Just because we can be mean, should we be?

How can this impact me? This is a foundation of the new economy. It’s the future.

WSJ | Super Bowl 2021 Ads Adjust Tone, Message for a Difficult Year