Patagonia

What is happening? We can’t not talk about Patagonia. Its founder, Yvon Chouinard announced that he will donate the entire company, worth about $3 billion, to a trust and a nonprofit organization fighting climate change. Plus, any annual profits that are not reinvested in the company will go to fight climate change.

Why is this important? Chouinard wants to spur a new form of Capitalism that isn’t just a few exceptionally wealthy people.

How will this be important? It is the culture dude, he likes to turn norms on their heads and has been a lifelong supporter of the environment.

NY Times | Billionaire No More: Patagonia Founder Gives Away the Company