Professional Athletes + Social Impact Actions in 2020

Let’s look at the social impact actions of European athletes:

• Majority of F1 drivers took a knee for Black Lives Matter on July 5th during the Austrian Grand Prix
• Manchester United soccer striker Marcus Rashford persuaded the British government to continue funding free school meals voucher through the summer due to COVID

Is this new? No, stand out historically is boxing legend Muhammad Ali

What are leagues saying?

• Premier League supports players ” using their platforms to push good causes”
• In June 2020  U.S. Soccer Federation rescinded a 2017 rule that banned protests

Business + Strategy | A new measure of success for sporting superstars: Social impact