Rebranding DEI

JP Morgan Chase rebranded DEI. In the new policies “equity” becomes “opportunity. ” Meet DOI.

What JP Morgan COO said: “The ‘e’ always meant equal opportunity to [JPMorgan], not equal outcomes, and we believe this more accurately reflects our ongoing approach to reach the most customers and clients to grow our business, create an inclusive workplace for our employees and increase access to opportunities.”

ESG Dive | JPMorgan rebrands DEI, leaves Net-Zero Asset Managers initiative