Recent Study Finds Corporate Social Good Pays Off

Key Findings: 

• When the test company advertised their social good, they saw the number of job applicants increase by 25% even with less pay
• Recruits linked to social good job posts were a higher caliber and more productive

Key Takeaway: More than 90% of the largest 250 U.S. companies produce an annual corporate social responsibility report. This trend will expand to more companies with the realization of the direct correlation to increased profits and productivity.

NPR | Does It Pay for Companies to Do Good?