Retail Stores to Add Loop Products

Loop: a modern version of the milkman model

Brands design non-disposable packaging for everyday items such as deodorant, ice cream, laundry detergent, dish soap etc. 

Consumers pay a deposit for the product’s container. Once the product is used, customers schedule a pickup and do not pay the deposit again as long as the container is returned. An online ordering system makes the process seamless and the introduction of Loop into retail stores will reduce deposit costs and increase brand selections.

Brands OnBoard:

Nestlé, Unilever, P&G

Benefits:

• Ellen MacArthur Foundation estimates that converting 20% of plastic packaging to reusable models is a $10 billion business opportunity
• Decrease in the carbon footprint for brands in the program
• Reduction of plastic waste in oceans and landfills
• Packaging designed by brands to optimize product quality (think ice cream that never melts in route to the store or home)
• The aesthetics of Loop packaging are more appealing to customers

Fast Company | Giant brands love Loop’s zero-waste packaging—and now it’s coming to a store near you