Sephora’s Purpose

Sephora, the beauty retailer, is doubling down on its support for DEI with its documentary “Beauty & Belonging.” A Sephora executive explains the company’s purpose as, “At Sephora, everything that we do — from deciding the brands to partner with to hosting large scale events for our loyal community of beauty enthusiasts — is guided by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty,”

This fits with the messaging guidance we’ve talked about in that purpose requires us to act with purpose and speak with purpose.

ESSG Dive | Sephora boosts DEI with new documentary