Small Business Leaders Have CSR Advantage

Of Note: 72% of people believe locally-owned businesses are more involved with their communities than large businesses.

The Small Business Advantage: Small local business owners

• see first-hand the most acute problems facing their local communities
• listen to customer needs before taking action
• understand their specific political climate and choose causes important to their clientele 

How Big Business can Adapt:

• Create organic, bottom-up community engagement programs
• Convey to consumers that the health of the community is part of corporate values
• Choose causes that unite rather than divide

Harvard Business Review | What Small Businesses Know about Corporate Social Responsibility