Social Impact
What’s happening? A Pittsburgh ice cream shop was not getting potential employees to apply for its $7.25 jobs. So the owner raised the wages to $15 was flooded with applicants and …. revenue!
Why is this important? More revenue. The owner says the shop has more customers who want to support a business that will support its employees.
How will this be important? Inc is calling it the emotionally intelligent business decision that drives long term benefits in productivity and loyalty
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