Study: Consumers Concerned about Sustainability

The Study:

Globe Scan’s Healthy & Sustainable Living Consumer Insights study surveyed 25,000 people across 25 countries. It was designed and launched with corporate partners such as IKEA, PepsiCo, Visa, and VF Corporation. 

Approximately 50% of American respondents consider each of the following issues to be “very serious”:

• environment/pollution 
• depletion of natural resources 
• climate change
• loss of biodiversity 
• fresh water storage

American Thoughts on Sustainability:

• 4 in 10 respondents say it is important for them to live in a way that is healthy for them and good for the environment. 
• 6% of all consumers claim to be living a completely healthy/sustainable lifestyle.
• Gen Z Americans are more concerned about environmental issues than older counterparts

American Obstacles to Sustainable Living: 

• 58% state sustainable options are “too expensive”
• 35% like they way they are living now, though not younger generations
• a stated lack of support and information from government/brands 

Green Biz | Consumers need more affordable access to healthy and sustainable living