Super Bowl Ads Focus & Corporate Social Responsibility (CSR)

Companies with social impact commercials 

P&G, Michelob, Verizon, and Snickers

Lessons from successful CSR ads:

• Be timely & relevant
• Avoid politics and stay true to your brand
• Connect with the right audience whether it’s customers, policymakers, or both
• Focus on impact

A successful example: 

P&G Olay’s ad featuring the hashtag #makespaceforwomen and referencing the all-female space crew currently on the International Space Station.

Marketing Dive | Corporate social responsibility emerges as content king in 2020 Super Bowl ads