Target involves shoppers in social impact

What: Target is launching a new loyalty offering in October that lets consumers vote on the local charities they would like Target to give to. 

Why it Matters: Increasingly stakeholders value & participate in social impact more when they are personally interested in the cause. By involving customers in the process Target increases customer loyalty & knowledge of their social works. 

Test Participation: In the 18 month testing phase for Dallas, Charlotte, Denver, and other locations more than 2 million guests have enrolled in the program.

Loyalty 360 | Target’s New Loyalty Program Democratizes Corporate Social Responsibility