the business advantage of sustainability

IN 2021 the number of Chief Sustainability offers tripled. Translating sustainability to customers is key. The chief sustainability officer at Dentsu suggests talking about sustainability in ways that make it ” accessible, that’s aspirational, that’s rewarding and fun,” Businesses say sustainability is integral to strategy, growth and purpose, and is competitive advantage.

AdWeek | Inside the Agency Race to Bring Sustainability Efforts In-House