The Future of the C Suite in Social Change

What’s happening? Ben & Jerry’s has been a social enterprise since its inception. This April their CEO joined a call with 1000 CEOS concerning a response to the voting rights legislation in dozens of states.

Why is this important? All global trends indicate that consumers “will take social and environmental issues more seriously, and will seek out businesses that make the world cleaner, safer and more equitable.”

How will this be important? The trend is not waning. Gen Z is more focused on this than the outwardly motivated millennials and the quietly motivated Gen Xers.

The Wall Street Journal | THE CEO OF BEN & JERRY’S WANTS TO REDEFINE THE C-SUITE