The Guardian Becomes First News Organization to Refuse Advertising from Oil & Gas

Why?

based on the newspaper’s reporting on the urgency of climate change and a desire to be true to company vales

A broad editorial shift on “climate change”:

• transitioning from use of the term “climate change” to “climate crisis” or “climate emergency” to more accurately reflect the situation
• will use images that reflect the human costs of the “climate crisis” rather than lonely polar bears

The risk:

40% of the newspaper’s revenue comes from advertising. It is unclear how the move will financially impact the organization.

The Washington Post | The Guardian ends advertising from fossil fuel companies because of climate change