Social Impact
Why the need?
There is no one definition of “sustainable” or “eco-friendly” although the terms are very on-trend in the fashion industry. Consumers want sustainable clothing options and are overwhelmed trying understand the social impact of each brand.
Informative platforms
Wearwell, Good On You, & Compare Ethics review sustainability criteria for brands and choose items to feature accordingly.
The companies consider criteria such as using recycled or materials organic materials and paying workers a living wage when curating their platforms.
Helpful for the fashion industry
These platforms inform the industry of what the consumer is looking for in sustainability. Recently there has been a strong increase in consumer interest in living wages and organic cotton products.
Vogue Business | The shopping platforms that want to standardize sustainability
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