Tim Cook on Corporate Social Responsibility

To open Apple’s WWDC 2020, Apple CEO said:

  • On iPhone’s part in social responsibility:
    • “We are humbled by it,”
    • “some of the most dramatic societal changes have occurred because someone captured video,”
    • “The thing that has changed though, and we’re very proud of this, is that we put a camera in everybody’s pocket, and so it becomes much tougher as a society, I believe, to convince themselves that it didn’t happen, or that it happened in a different manner or whatever it might be.”
  • On corporate social responsibility:
    • “We turned the company upside-down to help the world on COVID, and donated all of that, hundreds of millions of dollars,”
    • “And so, I think my own view is, you pay what you owe in taxes, and then you give back to society. And Apple is clearly doing that.”

Apple Insider | Apple CEO Tim Cook pushes social responsibility in interview