Value-based messaging more effective than product-based messaging

How to value base your messaging: 

• Make your cause part of your corporate identity
• Integrate your cause into social media 
• Hire informed people who care
• Partner with companies who share your values
• Be authentic

Consumers Perspective: 60% of consumers want brands to make it easier for them to see the company’s social good

Key Takeaway: 77% of Americans feel a larger emotional connection to companies with a cause.

Forbes | Marketing for Good: Tugging at the Head & the Heart