Welcome McDonald’s New Chief Global Impact Officer

What is happening? In November 2020 McDonalds launched its new Accelerating the Arches growth strategy designed to “refreshed purpose to feed and foster communities.”

Why is this important? In 1990 McDonalds forged a relationship with Conservation International to add sustainable whitefish sources for its Filet-O-Fish sandwiches. IN 2002 McDonalds released its first sustainability report.

How will this be important? Harvard Business Review notes that consumers and stakeholders want companies that see social good as a necessity to address the growing number of global issues. It’s good for business.

Forbes | How McDonald’s New Chief Global Impact Officer Plans To Execute The Company’s ‘Refreshed Purpose’