What Does GenZ Want from Loyalty Programs? Social Impact

How do we know what GenZ wants? The 8^th annual Australian customer loyalty and loyalty program research study, For Love or Money^TM 2020

What social impact rewards does GenZ favor in consumer loyalty programs?

• Recycling rewards
• Healthy behavior rewards
• Retirement Contribution Cash Back rewards
• Cost of Living Rewards that reduce phone, energy or insurance bills
• Cryptocurrency (e.g bitcoin) rewards

68% of participants in the study found that customer reward programs improve brand loyalty.

Modern Currency | Australian loyalty program members want rewards with social impact