What is the IDENTITY ECONOMY?

Belgian psychotherapist Esther Perle, who practices in the U.S., says the Identity Economy is:

• rests upon a work environment where millennials want to be, and show, the best version of their true selves
• People signaling, through their platform and within their work environment, that they want to be part of the solution, not the problem
• People want a workplace that gives them a sense of personal development, purpose, and meaning.
• It asks “Who am I going to be next?” It does NOT ask ‘What am I going to do next?’
• The Identity Economy is driven by people who “need to know what you believe in and then pursue it.”

Is this limited to millennials? NO.  80% of business leader responses to PwC’s Putting Purpose to Work  agree that having a sense of purpose is central to success.

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