Who is demanding Purposefulness in Corporations?

What is happening? Consumers, Employees, Investors and the global market. Purpose driven consumers are now the largest share of the market at 44%. Market competition is favoring purposeful players.

Why is this important? ESG investments in Europe have grown 10 times and will outnumber conventional funding by 2025.

Forbes | The End Of CSR (As We Know It) And The Rise Of Businesses With A Conscience