4 Ways to Make Transportation Assets Earn Funds for the State

Transportation agencies throughout the US have tapped creative earning strategies to enable their assets to generate more transportation funding:

Open rest areas and welcome/visitor centers on highways to contract vendors to sell food, goods and services
- Bring Food Trucks to RestStops
Corporate-branding sponsorships.
- Sponsors to offer roadside assistance.
- Virginia has a 3 year contract with GEICO Insurance for sponsorship of rest areas and welcome centers that generated close to $6 million last year.
- Naming agreements.
- Advertising in high-traffic locations such as bridges and rest areas.
  - AT&T agreed to pay more than $5M to the Southeastern Pennsylvania Transportation Authority over five years to rename Philadelphia’s Pattison Station as the AT&T Station.
Selling Transportation Data
- Sell anonymous traffic data to private mapping or traffic-information companies or as a platform for marketing opportunities.
Lease, Sell or Develop Underused Lands
- California earns approximately $6 million a year by leasing sites for mobile communications towers.

Transportation