COVID. Ride Share Pivot to Healthcare + Corporate Social Responsibility

The ride share company: BlaBlaCar

What has BlaBlaCar done with its pivot: differentiated itself from all other ride share companies by creating a “cultural chasm”

What’s the cultural chasm BlaBlaCars has created?

• it focuses on car pooling
• its drivers connect with each other for intercity passengers to offset costs
• its CEO’s mindset is to ask how they can best contribute to the community

What COVID pivot did BlaBlaCar do?

• Created BlaBlaHelp, a volunteer mutual-aid network that dropped off essential items to people in need
  • 20,000 people registered within 72 hours

What other services are under the BlaBlaCar umbrella?

• BlaBlaBus
• BlaBlaLines for regular commutes
• BlaBlaRide, a scooter services

Business Insider | Drivers on ride-sharing app BlaBlaCar volunteered to deliver medicine during the pandemic. It highlights the cultural chasm between it and its gig-economy rivals Uber and Lyft.