How an EV proposition Failed

What is happening? A California proposition sought to implement a 1% tax on California’s wealthiest to fund an EV Program and wildfire prevention programs. It had widespread support from nonprofit, associations, and the Democratic Party. The ballot initiative was polling above 60%.

The trifecta that brought the proposition down included the Governor &  California Teachers Association publicly opposing the proposition, the supporter coalition had a big PR problem, and billionaires put money in to campaign against it.

Why is this important? This is a checklist to lock down when counting your supporters. That means also checking within your own side to see if you have any potential PR issues.

Route Fifty | How California’s Initiative to Fund Electric Vehicles Went Terribly Wrong