Lege TREND. New frontier in ride share legislation: advertising

Where: Florida

What: SB 1352 (2020 | FL)

How does Florida’s SB 1352 regulate advertising in ride share?

• Regulates sign size, that it must be digital, and illuminated
• Revenues must be shared 3 ways with the ride share driver, the company, and 10% to nonprofits
• Signs can only operate when the vehicle is running

Who is behind the legisaltion? Firefly, a company that makes and sells the advertising billboards for vehicles

Flapol | Digital advertising could be coming to an Uber near you