Lyft Adapts. 5 Options on its Platform including rentals.

Lyft has adde car rentals to its platform.

The Lyft app now offers: bikes, scooters, rideshare, transit, & car rentals

The partnership that brought car rentals to Lyft: Sixt

What does ride share bring to the car rental industry: demand algorithms & consumer-engagement expertise

What does Sixt bring: a fleet, fleet management to facilitate scaling

Why is this important in more ways than ride share, car rentals, & their respective regulation and taxation? Because it represents the future: a front facing industry based on data, algorithms, and customer engagement (new business) with a traditional business (old business) like car rentals. That partnership will be cloned repetitively in the new normal.

Auto Rental News | What the Lyft-Sixt Deal Could Mean to Car Rental and Mobility