messaging traffic safety

When talking about traffic safety, does your message blame pedestrians? cyclists? drivers whose cars are involved in these accidents? A survey of local and state government outreach is targeted to conforming the behavior of pedestrians and cyclists rather than tools for drivers. Recently this conversation is changing and the focus is on how to give drivers more tools to prevent these collisions. A “safe systems” approach focuses on “safer people, safer roads, safer vehicles, safer speeds and better post-crash care.”

Route Fifty | ‘Safety’ campaigns pre-blame pedestrians for getting hit by cars